About

Hi. I’m Melissa Geurts —
Group Executive Creative Director at Good Housekeeping.
Also: writer, musician, emotional systems builder, recovering overexplainer, chaos poet + professional vibe shifter.

The Blue Algorithm isn’t a newsletter.
It’s a creative loophole.
And if you’re reading this — congrats, you found it.

What do you get for subscribing?
Nothing, really.
Just the satisfaction of supporting someone out here feeling everything and trying to turn it into something beautiful.

Sometimes I drop weird little things.
Sometimes I disappear.
It’s not a funnel. It’s a frequency.

If you’re tired of the cute fake internet — welcome.
Let’s not monetize this moment.

Subscribe to The Blue Algorithm

Melissa Geurts Creative director by title. Emotional systems builder by instinct. She makes music, stories, and rituals for the parts of you that were told to stay quiet. By day she leads at Good Housekeeping. By night she builds The Blue Algorithm — a wo

People

Melissa Geurts

@thebluealgorithm

Artist behind System Crash, The Blue Algorithm, and The Feelings Library. Group Exec Creative Director @ Good Housekeeping. Design-rooted, story-led, emotionally loaded. @melissageurts everywhere.